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Build apps that let over 800 million ChatGPT users interact with your business through natural conversation
ChatGPT apps are a new generation of applications that fit naturally into conversation. Users can discover your app when ChatGPT suggests it at the right time, or call it by name. Your app responds to natural language and includes interactive interfaces right in the chat—like maps, listings, playlists, and more.
When users start a message with your app name—like "Nike, help me find running shoes for a marathon"—ChatGPT automatically surfaces your app in their chat. The magic is how familiar interactive elements blend with new ways of interacting through conversation.
Apps are powered by OpenAI's Apps SDK, an open standard built on the Model Context Protocol (MCP). Connect your existing backend, let your customers log in, and reach users at just the right moment—when they're already talking about what you offer.
Let customers discover products, get recommendations, and shop naturally through conversation
Help shoppers find exactly what they need with AI-powered product search and personalization
Book flights, hotels, and experiences directly through ChatGPT with natural language
Help users find properties, compare listings, and schedule viewings through conversation
Provide personalized financial advice, account management, and transaction support
Schedule appointments, access health information, and get medication reminders
Order delivery, make reservations, and get menu recommendations instantly
Browse courses, track learning progress, and get personalized study recommendations
Create playlists, discover content, and get personalized recommendations
This feature is currently available by request only. Contact us to get started building and deploying your custom ChatGPT app.